The Algorithm vs. The Sanctuary.
Why retention metrics are the enemy of romance.
Most dating apps are owned by reaching conglomerates whose primary goal is user retention. If you find your partner, they lose a customer. This fundamental conflict of interest is why the experience feels like a game—endless options, flashy animations, and a constant nudge to 'keep going.'
Turtle is built differently. We aren't beholden to shareholders; we're beholden to our community. By introducing silence (the cooldown) into the app, we prioritize the quality of your conversation over the quantity of your matches.
“Silence is not an obstacle; it’s a filter.”
